Free training content for small businesses

Resources

Mastercard Strive has worked with experts around the world to develop digital training content that equips small business owners with the skills they need to make their businesses resilient and primed for growth. Our training materials are freely available to any organization supporting small businesses. Browse below and get in touch if you’d like to use it.

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Course for businesses selling online

Developed by TechnoServe, this content is designed to support small businesses selling on e-commerce and social media platforms. Created for distribution through a learning management system (LMS) or chatbot, the course provides practical, actionable tips on how to grow a customer base, increase online sales and profits, and boost customer satisfaction. Learners are engaged through case studies, videos, exercises, tools, and knowledge checks. Topics are based on knowledge gaps identified through interviews with 120 business owners in Brazil, India, Indonesia, Kazakhstan, Mexico, and Nigeria. The content is globally relevant and designed specifically for ease of adaptation, translation, and localization. The material is continuously improved based on detailed user testing.

Get in touch with us if you’d like to use this content for free.

Channels: SCORM compliant for any LMS; available in chatbot for messaging platforms (WhatsApp, Telegram, Facebook Messenger, and more) and API for Android/iOS app integration.

Languages: English, Portuguese, Spanish, Swahili

Try it for yourself!

  • Click here to demo our LMS content.
  • Click here to demo our LMS content in Spanish.
  • To demo the chatbot content, send ONLINE to WhatsApp +254735040081

Course topics

Course
Lesson
Understanding customers
  • Discover the right customers for your business
  • Identify channels for targeting customers
Attracting customers
  • Help customers find your business
  • Develop your promotion strategy
Closing sales
  • Develop a profitable pricing strategy
  • Product presentation and customer care
  • Develop trust in the sale process
  • How to cross-sell and up-sell
Fostering customer relationships
  • Meet customer expectations
  • Build customer loyalty

Use Strive Community content for free to support small businesses in your network.

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