Smiling woman in apron serves a customer from her food truck window on a sunny day.

Welcome to Mastercard Strive

Empowering small business for a digital future

Small businesses are key to inclusive growth. Yet many are struggling to adapt to rapid digital transformation, particularly in the wake of the pandemic. Mastercard Strive is equipping ten million small businesses with innovative digital solutions to enable them to build resilience and grow.

A colorful market stall displays fresh pomegranates, strawberries, and other produce in baskets.

Mastercard Strive EU

The digital transformation of European micro-businesses

This study identifies micro-business barriers and support needs. It also explores two emerging priorities of digital solution use: artificial intelligence and cybersecurity.

Innovation fund winners

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Programs

Michael Miebach

Mastercard
When small businesses thrive our local communities and economies thrive, but when they struggle, the impact is widespread. What small business owners need right now is partners who listen to them and develop innovative solutions that help them grow in the wake of the pandemic. That’s what makes programs like Strive so critical today and tomorrow.
Michael Miebach, Mastercard

From the blog

Insights

Social commerce

Social commerce

Social commerce helps small businesses reach customers, boost sales, and access digital payments and credit through social media platforms.

Consumer protection

Consumer protection

Consumer protection risks fuel small business distrust of digital finance, highlighting the need for safer, transparent DFS to drive adoption and growth.

Embedded finance

Embedded finance

Embedded finance helps small businesses access payments, credit, payroll, and insurance directly within digital platforms to boost growth, cash flow, and efficiency.

Communications

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