Datasketch: Equipping Colombian small businesses with tools to harness the power of their own data
This program supports Datasketch in developing an AI chatbot and data dashboard solution to help Colombian small businesses access insights from their own data and make better operational decisions.
Why this program?
- In Bogota alone, there are up to 50,000 stores and restaurants that could benefit from affordable, simplified data to support their business decisions
- The existing data analytics services are inaccessible for niche markets
- This program aims to support business owners with the right interfaces to get quick answers about their business from their own data
Program overview
This program aims to equip Colombian small businesses with easy to use tools to harness the power of their own data through an AI-powered chatbot designed to deliver crucial information, along with charts and maps, directly via chat. These resources align with Datasketch’s mission to democratize data science for smaller organizations, particularly those in developing nations who can't afford existing data and dashboarding solutions.
Their Data Apps solution offers real-time, visual dashboards with key business metrics, allowing small business owners to identify trends and make informed decisions in sales, customer behavior, inventory levels, or cash flow. The AI chatbot to be developed as part of this program will be an interactive counterpart to the dashboards, offering immediate access to business information upon request, enhancing strategic choices and operational efficiency.
This program allows Datasketch to adapt their solution to increase its relevance to small businesses (e.g. interoperability with popular MSE online tools). They will deploy their solution in Bogota's specific niche markets, including independent design stores, cafes, restaurants, and bookstores.
About Datasketch
Datasketch is a social technology company that promotes the responsible use of information and data technologies for evidence-based decision-making. Their mission is to democratize data science by reducing barriers to technology adoption in smaller organizations and public institutions by closing the gap for data access and processing for those organizations who cannot afford currently available dashboard solutions in developing countries.
Implementation partners
Delivering impact where it matters most
Implementation partners work directly with small businesses to design and deliver practical, digital-first solutions. Through localized expertise and hands-on support, they help entrepreneurs adopt tools, strengthen operations, improve access to financial services, and expand into digital markets. These partners translate strategy into action — meeting small businesses where they are and equipping them with the capabilities they need to grow, adapt, and thrive in a rapidly changing economy.
Become a partner
Interested in being a partner for change?
Together we can empower millions of small businesses globally with innovative digital solutions that boost resilience, growth, and inclusion. Your organization's expertise can help bring impactful programs to scale, deepen local reach, and create meaningful change in the small business ecosystem. Be part of a vibrant partner community driving real economic impact.
JP Marin Diaz
DatasketchMastercard Strive's backing will enable Datasketch to develop and refine an innovative AI chatbot, tailored to aid small businesses in Colombia. This support will facilitate the creation of a user-friendly interface designed specifically for non-technical business owners, enhancing their ability to analyze and comprehend their business data effectively. The award will significantly expand our research and development capabilities, fast-tracking the deployment of this essential tool and driving the advancement of Colombia's small business sector.
Related programs
Vested Impact: empowering small businesses with the data they need to make change
Leveraging AI and 300M science-based and impact data points to automatically assess and quantify the non-financial impact of small businesses
Mastercard ‘Strive for Growth’ e-commerce training program for small businesses
Supporting small businesses across Latin America to increase their online sales by providing e-commerce training content through active MSE Facebook community groups.
Open Contracting Partnership: Government contracts made accessible for small businesses
Using open data to seamlessly connect small businesses awarded government contracts with financial institutions who can offer them credit.
TechnoServe: E-commerce toolkit teaches business owners new ways to grow their online businesses
Business owners learn how to grow their online customer base, increase online sales and profits, and boost customer satisfaction.
