Next Street: Building a digital concierge service for small businesses

Our programs

Next Street provides end-to-end solutions – powered by proprietary technology, national networks, and industry expertise – that strengthen small businesses and their communities.

How Next Street works to strengthen the small business ecosystem in the United States

  • Small business owners often face a maze of disconnected resources, unclear guidance, and uneven standards of support. The result: too many entrepreneurs spend more time navigating the system than benefiting from it.
  • Next Street is working to fix that. Since 2005, the firm has helped corporations, investors, governments, financial institutions, and small business providers deliver clearer, more connected pathways for small business growth across the United States. Through a mix of strategic advising, program design, and digital tools, Next Street helps its partners streamline access to services, raise the standard of support, and reach more entrepreneurs with what they need, when they need it.

Program overview

Our work together

With support from Mastercard Strive USA, Next Street launched NXST Scale, a “one-stop-shop” digital concierge platform designed to simplify the small business journey. The platform connects entrepreneurs with trusted local and national resources, offers streamlined access to professional advisors, and aggregates responsible loan and grant options for users to view all in one place. By lowering the barriers to starting and managing a business, NXST Scale aims to make small business ownership more accessible, efficient, and connected.

By the numbers

  • As of July 2025, over 90,000 visitors have explored NXST Scale, with more than 8,500 small businesses onboarded and 2,300+ advisor sessions completed
  • The platform has facilitated $450 million in funding applications to national and local responsible lenders
  • More broadly, Next Street has connected over 100,000 small businesses to $4.5 billion in capital

“Being a Mastercard Strive USA grant recipient has accelerated our ability to deliver impactful, tech-enabled solutions to small businesses across the country. Through the strong partnership, we’re not only expanding access to vital resources, but also helping to transform how entrepreneurs navigate a complex landscape of support — making it more simple, personalized, and relevant for their needs.”

Charisse Conanan Johnson

CEO, Next Street

e

Share this article

Articles related to this program

Blog

The unique partnership at the center of California’s new loan match program

A unique and first-time partnership between two mission-driven organizations, Next Street and Community Reinvestment Fund USA, is behind a new small business lending program in California that aims to connect small businesses with historic federal funding designed to help them grow and strengthen their financial resilience.

Read the article