Jaza Duka, Swahili for “fill up your store,” enables micro-merchants to access short-term working capital based on historical sales data from Unilever. Merchants use Jaza Duka credit to purchase products from distributors, enabling them to keep their stores better stocked and diversify the products they can stock in their shops. To further support merchants, Arifu rolled out a training program for merchants to encourage responsible use of credit and to build other critical business skills.
As a result of Arifu’s training, Jaza Duka learners reported larger monthly revenues, greater financial resilience, more extensive usage of formal bookkeeping, and a better understanding of financial concepts.
With Strive Community, Arifu has been able to expand the offering to cover a larger range of relevant topics and improve its content by integrating learnings gained from earlier work. Through additional partnerships to be announced soon, the program will also reach more merchants in more countries across the region.
Arifu has worked with banks, Mobile Network Operators, and digital platforms to help over 1.5 million individuals and small businesses improve their financial, business, and digital skills.