Enabling small businesses to more effectively participate in digital marketplaces

Micro- and small businesses worldwide increasingly utilize social media platforms like Facebook, WhatsApp, Instagram, and TikTok as virtual storefronts, tapping into a growing global industry.

For e-commerce providers, a women-centered approach to last-mile distribution is a promising model for empowering women sales agents and better connecting with women customers.

Behavioral science involves understanding what influences behavior. It can be an effective ally for enabling small businesses to participate more effectively in digital marketplaces.