Mastercard Strive EU Innovation Fund

€4.5 million in grants available

Seeking innovative B2B solutions specifically designed or tailored for European small businesses with fewer than 10 employees.



Four criteria will be used to select proposals:

1. Significance & impact

  • What impact could be achieved if the project is successful?
  • Is the solution trialing something truly new or innovative?
  • Additional consideration will be given to proposals addressing inequality based on gender, race, class, disability, and/or ethnicity.

2. Applicability & transferability

  • Does the project have the potential to scale beyond the grant period or catalyze capital from alternative sources following the end of the grant?
  • Can other organizations benefit from the learnings and insights generated by this project?
  • Can the solution or insights be applied, adapted, or transferred broadly?

3. Feasibility & sustainability

  • Does the project plan seem suitable for reaching the desired outcomes?
  • Does the requested budget seem reasonable for the project proposed?
  • Where applicable, does the match funding demonstrate buy-in and confidence from the applicant and investor community?
  • Does the project center on an idea that has financial viability beyond the life of the grant?

4. Additionality

  • Would the innovative solution, insights, and/or body of evidence be realized without this funding?
  • Would the project be implemented in an improved way with this grant?
  • Is the funding inspiring something truly innovative by de-risking it for the awardee?