Beksar: Unlocking credit for small businesses in Kazakhstan through embedded finance solutions

Our programs

Why this program?

  • There are over 2 million micro, small, and medium enterprises (MSMEs) in Kazakhstan, employing more than 4 million people across the country.
  • Small businesses in Kazakhstan face a financing gap of $42.3 billion, driven by barriers such as limited collateral, lack of formal reporting, and low financial literacy. Many entrepreneurs also remain unaware of available financial products or lack the digital skills needed to access them.
  • Women make up the majority of young entrepreneurs in Kazakhstan, representing 55.4% of all business owners under the age of 35.

Program overview

Beksar is supporting micro and small businesses in Kazakhstan with retail automation, digital financial services, and data-driven tools to help them make smarter decisions and become more efficient and resilient. Its comprehensive retail management platform is designed to digitize daily operations for small retailers, from automating inventory tracking to monitoring sales and generating financial reports.

By integrating with local financial institutions, the platform also provides small retailers with access to short-term financing options, supporting them to overcome common barriers to accessing credit.

With support from Mastercard Strive, Beksar is leveraging real-time business data to enable credit scoring and underwriting for small businesses that often lack formal financial records, especially women-led businesses. This embedded finance model unlocks working capital by creating more inclusive credit offerings that meet small business financial needs, while also reducing their operational burdens.

This effort will expand financial inclusion and bring more small businesses into the digital economy, supporting Kazakhstan’s national digitalization strategy and addressing critical gaps for small businesses—many of whom still rely on cash transactions and lack access to digital sales channels.

Beksar has already digitized over 4,000 retail businesses in Kazakhstan and is scaling its impact through a franchise model that expands access to digital tools across the country. With a goal to reach 20,000 small businesses—at least 60% of them women-owned—Accion will support Beksar to strengthen its digital infrastructure and enhance its platform to integrate more easily with other solutions and offer a broader suite of services to small businesses.

With Mastercard Strive’s support, Beksar is enhancing digital transformation for retail businesses in Kazakhstan. Our smart automation solutions empower entrepreneurs by optimizing operations, increasing efficiency, and driving growth. This partnership enables us to accelerate financial inclusion and bring cutting-edge retail technology to more businesses. We look forward to collaborating with Mastercard Strive to expand our impact.

Maxat Bektibayev

CEO and Co-Founder of Beksar

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